One of the biggest advantages of A-Leads is that your unused credits never expire. Unlike many lead generation platforms that operate on a strict “use-it-or-lose-it” model, A-Leads ensures that every credit you purchase retains its value — giving you full control over your lead generation budget.

Credit rollover is a huge differentiator, and it’s something our customers often say is the reason they stick with A-Leads over competitors like Apollo, ZoomInfo, or Lusha.

🔄 How Credit Rollover Works

• Email Credits: Any unused email credits automatically roll over to the next billing period.
• Mobile Number Credits: Same for mobile credits, even though 1 mobile number costs 15 credits — if you don’t use them this month, they carry over.
• Unlimited Rollover: There’s no cap on how many credits can roll over — the longer you use A-Leads, the more flexible your credit balance becomes.
• Active Subscription Only: Rollover applies as long as your subscription is active. If you cancel, credits are no longer available.

❌ Problem with Other Platforms

Many platforms operate under a rigid monthly model:

• Buy 10,000 credits → use 7,500 → 3,500 credits expire at the end of the month.
• You effectively pay for leads you never got to use.
• This forces teams to rush campaigns, which can lead to wasted effort and poor targeting.

✅ How A-Leads is Different

At A-Leads, your credits remain yours until you use them.

Example:

• Buy 10,000 credits this month.
• Use 7,500 for your campaigns.
• 2,500 credits automatically roll over to the next month.
• Next month, you receive your new monthly allocation PLUS your rollover credits → giving you more flexibility to run larger campaigns or explore new markets.

📊 Rollover in Action: A Visual Example

Scenario

Credits Purchased

Credits Used

Rollover / Lost

Next Month Total

Competitor (No Rollover)

10,000

7,500

2,500 lost

10,000

A-Leads (Unlimited Rollover)

10,000

7,500

2,500 roll over

12,500

Key Takeaway: With A-Leads, you never lose the value of your investment. Every credit can be strategically deployed whenever it’s most needed.

🛡 Why Rollover Matters for Your Business

1. Flexibility for Growth: Prospecting needs fluctuate. Some months may be slow; others may require high-volume campaigns. Rollover lets you adjust without buying additional credits.
2. No Wasted Spend: Every credit you purchase retains its value, protecting your budget.
3. Peace of Mind: You don’t need to “rush” campaigns just to avoid losing credits.
4. Better ROI: Maximize the value of every dollar spent on verified, high-quality leads.

💡 Pro Tips to Make the Most of Rollover

• Strategic Saving: During months of low outreach, save credits for a big campaign in the next month.
• Combine Email & Mobile Credits: Use your rolled-over email credits alongside mobile credits to increase reach and conversion potential.
• Seasonal Planning: Rollover lets you stockpile credits for peak sales seasons or product launches without losing any.
• Team Flexibility: Larger teams can coordinate campaigns without worrying about hitting monthly limits.

🚀 Real-World Example

Imagine your SDR team runs a filtered search for “VPs of Marketing at SaaS companies, 50–500 employees in the US.”

• Month 1: 1,000 email credits purchased → 700 used → 300 roll over
• Month 2: 1,000 new credits allocated → 300 rolled over = 1,300 total available
• Result: The team can run a larger, more targeted campaign without extra cost.

This flexibility is impossible on most other platforms, where unused credits expire regardless of usage or strategic planning.

✅ Key Takeaway

With A-Leads, you own your credits. Unused email and mobile credits roll over indefinitely as long as your subscription is active. This gives you complete control, zero wasted spend, and total peace of mind — a major competitive advantage that makes A-Leads unique in the lead generation space.