When it comes to B2B lead intelligence, not all data is created equal. Many platforms rely on static databases that are updated infrequently.

A-Leads uses Alive Data, which is fresh, real-time, and actionable.

🔴 Stored Data (Traditional Databases)

Stored data refers to contacts that were collected and stored at some point in the past.

Characteristics:

• Pulled from lists, public sources, or purchased datasets
• Updated infrequently — sometimes months or years old
• Often contains outdated job titles, companies, or emails
• Leads to high bounce rates and wasted outreach efforts

Example:

• A traditional database shows “VP of Marketing at ABC Corp”
• In reality, that person left the company 6 months ago → email likely invalid

🟢 Alive Data (A-Leads)

Alive Data is verified and enriched in real-time the moment you unlock a lead.

Characteristics:

• Pulled live from trusted sources
• Emails and phone numbers verified instantly
• Job roles and company info refreshed at the time of retrieval
• Includes buying intent signals and recent activity
• Significantly reduces bounce rates and improves connection rates

Example:

• You search “VP of Marketing at SaaS companies”
• A-Leads checks and delivers only current, verified contacts
• Result: the VP is still at the company, email works, phone number active

🔄 Key Differences at a Glance

Feature

Stored Data

Alive Data

Data Age

Static, may be months/years old

Real-time, verified at unlock

Verification

Sometimes outdated or unverified

Triple-verified + catch-all + mobile validation

Accuracy

High chance of bounce & errors

<1% email bounce, high phone connection rates

Job/Company Info

May be outdated

Always current

Buying Intent

Not included

Integrated, live signals

Credit Usage

Often wasted on bad data

Only spent on valid leads

💡 Why Alive Data Matters

1. Maximizes ROI on Credits → Every lead you unlock counts.
2. Boosts Outreach Success → Emails and calls reach real, engaged prospects.
3. Reduces Wasted Effort → No chasing outdated contacts or roles.
4. Supports Better Decisions → Up-to-date firmographics and intent signals guide your strategy.

🚀 Key Takeaway

With Alive Data, A-Leads isn’t just giving you a list — it’s giving you a living, verified lead intelligence system. Every contact is fresh, verified, and actionable the instant you need it, unlike traditional stored databases where much of your list could already be obsolete.