Not all leads are ready to buy today. Buying Intent Signals show you which companies are actively researching your type of solution right now — giving your sales team a massive competitive edge.
A-Leads leverages industry-leading intent data providers like Bombora to deliver the most accurate and actionable insights available.
🔥 What Are Buying Intent Signals?
Every day, professionals browse websites, read articles, and research solutions online. Buying Intent Signals capture this digital footprint to answer questions like:
- Which companies are actively researching products in my category?
- What topics are they exploring?
- How intensely are they researching compared to normal behavior?
Think of it like a radar showing you who is “in-market” before they even fill out a form or speak to a competitor.
📊 How A-Leads Intent Data Works
- Data Collection
- Tracks billions of interactions across trusted publisher networks and online sources.
- Detects patterns of increased research activity on relevant topics.
- Scoring & Relevance
- Companies receive an intent score: Low → Medium → High.
- Scoring is based on recency, frequency, and intensity of research activity.
- Integration with A-Leads
- Intent scores are built directly into your Advanced Search filters.
- Example: Filter for companies with High intent for “CRM software” in the last 30 days.
🎯 Why Buying Intent Matters
- Prioritize Hot Accounts → Focus on prospects actively in-market.
- Shorten Sales Cycles → Engage leads before competitors do.
- Increase Conversion Rates → Outreach matches current needs.
- Reduce Waste → Avoid spending credits on companies not ready to buy.
🚀 Example Use Case
You filter in A-Leads for:
- Job Title: VP of Sales
- Industry: SaaS
- Company Size: 200–1,000 employees
- Buying Intent: High for “sales engagement platforms”
Result: A hyper-targeted list of verified decision-makers actively researching sales engagement tools, ready for outreach.
✅ Key Takeaway
Buying Intent Signals give you a laser-focused view of who is ready to buy, not just a list of contacts.
Combined with live enrichment and real-time verification, you don’t just get names — you get actionable, in-market decision-makers at the exact right time.
Top sales teams call intent data their secret weapon for predictable pipeline growth.
